the.com/consumer ethics

morality you outsource to your shopping cart, then forget by checkout.

means the attempt to buy things in a way that matches your values, even when your wallet quietly disagrees.

from emerged as a distinct field in the 1980s-90s alongside fair trade and green consumerism, when shoppers started treating receipts as ballots.

for instance

fair trade coffeecertified since 1988, still under 5 percent of global coffee trade

nike sweatshop boycotts1990s campaigns forced public labor audits by 1998

patagonia worn wearpays customers to resell used gear instead of buying new

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