the.com/deodorant
a tiny stick waging chemical warfare on your own armpit bacteria.
means A substance you apply, usually to the underarms, to mask or prevent body odor (and sometimes, if it's an antiperspirant too, to reduce sweat).
from Built straight from Latin: the prefix de- meaning 'removal of' plus odor, 'a smell.' So literally 'a thing that takes the smell away.' The word surfaced in English in the 19th century as commercial concoctions for personal freshness began to appear — odor's own family tree, by the way, traces back to the Latin verb olere, 'to give off a smell,' a distant cousin of words like 'olfactory.'
- not the smell
- sweat is odorless; bacteria eating it create the stink
- first patent
- Mum, trademarked in 1888, used zinc compounds
- antiperspirant differs
- it plugs sweat glands with aluminum salts
- early flop
- 1900s versions burned skin and ate clothing
- fear sold it
- 1920s ads invented shame to boost reluctant sales
old spice — american deodorant brand founded in 1938, still market leader with iconic sailor mascot
dove deodorant — personal care product launched by unilever in 1957, known for moisturizing formula
secret deodorant — procter & gamble brand introduced in 1956, specifically marketed to women with slogan 'strong enough for a man'