the.com/franchising

cloning a business's soul while renting out its name, so someone else can lose sleep over it.

means a business model where a company licenses its brand, systems, and playbook to independent owners who pay fees for the right to copy it exactly.

from from old french 'franchir,' meaning to free or grant a privilegemedieval kings franchised the right to hold markets or collect tolls; singer sewing machines and coca-cola later turned it into a way to sell a whole business format, not just a product.

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