the.com/hype
marketing's way of making anticipation feel like a fact.
means artificially inflated excitement or promotion designed to make something seem better or bigger than it is.
from probably short for hyperbole, though some trace it to 1920s carny slang for a con or swindle — either way, someone was always selling you something.
origin theorymay derive from drug hypodermic slang, meaning inflated
sneaker cultureturned hype into a billion-dollar resale economy
peaks fasthype cycles often crash before the product ships