the.com/launches
the moment you stop building and start finding out.
means a launch is the public release of something you have been quietly perfecting, or panicking about, in private.
from from old french lancier, to throw a lance; you have been aiming this thing for months and now you just let it fly.
rocket overlapnasa also uses the same word, same anxiety
soft launcha launch you can still deny happened
product hunt eraturned launching into a daily spectator sport