the.com/luxury amenities

the art of making you pay extra to never have to ask for anything

means non-essential perks bundled into a price to signal status and justify charging more for the same square footage.

from from luxus, latin for excess; the modern hotel version traces to cesar ritz, who turned private bathrooms and doormen into a business model around 1900.

for instance

nyc doorman buildingsco-ops charge thousands monthly partly for someone to open a door

private jet membershipsnetjets sells fractional ownership starting around 17 hours a year

heated toilet seatsstandard in japanese luxury homes since the 1980s toto boom

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