the.com/normcore
Dressing like you gave up trying, which is itself trying extremely hard.
means A fashion stance that embraces deliberately bland, average, mainstream clothing as a rejection of trend-chasing individuality.
from Coined by trend forecasting collective K-Hole in a 2013 report, then popularized by media as a style movement about dressing like a tourist dad who owns index funds.
coined byk-hole, an art collective, not designers
original meaninga philosophy of sameness, not just clothes
peak ironybecame a luxury look, seinfeld sneakers cost $400
core garmentfleece vests and unbranded new balances
for instance
jerry seinfeld — dad jeans and white sneakers as accidental prophet, 1990s sitcom
steve jobs turtleneck — same outfit daily, uniform as anti-fashion statement
new balance 990 — the unofficial normcore shoe, embraced by hypebeasts by 2014
k-hole report — youth mode, 2013, the pdf that started it all