the.com/obstinacy

the art of being wrong with the conviction usually reserved for being right.

means the quality of stubbornly refusing to change your mind, course, or behavior despite reason, persuasion, or evidence.

from From Latin obstinatus, past participle of obstinare, 'to persist, set one's mind on,' built from ob- ('against, before') plus a root tied to stare, 'to stand' — so an obstinate person is quite literally one who 'stands against.' That stare ('to stand') is a deep Indo-European root and a cousin of words like 'stable,' 'stance,' and 'stubborn-in-spirit,' all of which share the image of being firmly planted. The word entered English through Latin in the late medieval period, carrying the same picture it carries now: someone dug in, heels down, unmovable.

rootFrom Latin obstinare, to stand stubbornly against.
brain trickDoubling down feels safer than admitting a mistake.
survival edgeRefusal to quit has won wars and patents.
hidden costSunk-cost fallacy is obstinacy wearing a tie.
flip sideOne person's pigheadedness is another's unbreakable principle.
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