the.com/overconsumption
buying a fourth water bottle because the third one didn't match your personality yet.
means consuming goods, media, or resources far beyond what you need or can meaningfully use, usually to fill a feeling rather than a function.
from economics term for exceeding sustainable resource use, hijacked by 2020s internet culture to describe the tiktok-fueled cycle of hauls, trends, and landfill-bound impulse buys.
tiktok tagoverconsumption videos racked up billions of views ironically
fast fashionaverage garment worn seven times before discard
earth overshoot dayhumanity now uses 1.7 earths per year