the.com/plainness

the dress code of things confident enough to skip the costume.

means The quality of being plainsimple, unadorned, or unembellished, whether in appearance, manner, or speech.

from From 'plain' plus the noun-forming suffix '-ness.' 'Plain' came into English from Old French 'plain' (flat, even, clear), which traces back to Latin 'planus' (flat, level) — the same root that gives us 'plane' and 'plan.' The sense traveled from physically flat to figuratively unadorned: a level surface has nothing standing up on it, and plain things have nothing put on them. '-ness' is a homegrown Germanic suffix, old as English itself, that turns a quality into a thing you can name.

Quaker rootsOnce a moral stance against vanity and excess
Design powerApple built a trillion-dollar empire on it
Brain scienceFamiliar, simple things feel truer to us
Shaker furniturePlain craftsmanship now sells for fortunes
Plain languageUS law mandates it for federal agencies
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