the.com/plainness

the dress code of things confident enough to skip the costume.

means The quality of being plain — simple, unadorned, or unembellished, whether in appearance, manner, or speech.

from From 'plain' plus the noun-forming suffix '-ness.' 'Plain' came into English from Old French 'plain' (flat, even, clear), which traces back to Latin 'planus' (flat, level) — the same root that gives us 'plane' and 'plan.' The sense traveled from physically flat to figuratively unadorned: a level surface has nothing standing up on it, and plain things have nothing put on them. '-ness' is a homegrown Germanic suffix, old as English itself, that turns a quality into a thing you can name.

Quaker roots
Once a moral stance against vanity and excess
Design power
Apple built a trillion-dollar empire on it
Brain science
Familiar, simple things feel truer to us
Shaker furniture
Plain craftsmanship now sells for fortunes
Plain language
US law mandates it for federal agencies
for instance

shaker furniture — 18th-century american sect known for minimalist designs with zero ornamentation

bauhaus movement — german design school (1919-1933) that made simplicity and function the core aesthetic

agnes martin grids — american artist's pencil-drawn grids on canvas, deceptively simple works from 1960s-2000s

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