the.com/retention
The art of getting people to stay, when leaving has never been one tap away.
means The rate at which users, customers, or employees keep coming back instead of vanishing.
from From Latin retinere, to hold back, from re- plus tenere, to hold — the same grip in tenacious and tenant.
Beats acquisitionKeeping a customer costs far less than buying one
Cohort mathTracked by which week users joined
Leaky bucketGrowth means nothing if churn drains faster