the.com/showmanship
the art of making people feel something before they've decided whether to care.
means the skill of presenting anything, yourself, a product, an idea, so it lands with maximum impact and minimum boredom.
from from showman, a 19th-century term for circus and carnival operators like P.T. Barnum, who understood that the ticket sold the truth, and the truth sold nothing.
barnum's real geniuswas pacing, not lying, mostly
opposite skillcompetence with zero delivery
steve jobs mastered itone more thing, every time
magicians call itmisdirection with better lighting