the.com/strategic alliances
friends with benefits, but for corporations, and the prenup is 40 pages long.
means a formal partnership between separate companies that cooperate on specific goals while remaining competitors everywhere else.
from the term entered management vocabulary in the 1980s as globalization forced rivals to share costs on things too expensive to do alone, like semiconductors or jet engines, without merging and losing independence.
failure rateroughly 50 to 70 percent dissolve or underperform
coopetitionthe awkward word coined for cooperating with rivals
star allianceairlines share planes but still fight for your loyalty points
for instance
star alliance airlines — lufthansa, united, and 24 others sharing routes since 1997
sony ericsson — phone joint venture from 2001 to 2012 before split
spotify and uber — 2014 partnership letting riders control the car playlist
toyota and subaru — co-developed the brz and gt86 twins since 2012