the.com/strategy shifts
when the plan quietly admits it was wrong, then calls itself evolved.
means a deliberate change in an organization's core approach to reach its goals, usually because the old approach stopped working.
from comes from military strategos thinking repurposed for business in the 20th century, where generals became executives and battlefields became markets.
average lifespanmost corporate strategies last under 3 years
pivot vs shiftpivots are sudden, shifts are managed slowly
real triggerusually a new ceo, not new data
for instance
netflix dvd to streaming — 2007 bet that cannibalized its own mail business first
microsoft cloud pivot — nadella pushed azure over windows licensing after 2014
nokia to software failure — clung to hardware strategy while apple ate 2007-2013 market
ibm services turn — gerstner sold hardware focus for consulting in the 1990s