the.com/tissue
a single-use confidant that holds your grief, your germs, and absolutely no grudges
means a soft, thin piece of absorbent paper used for blowing your nose, wiping away tears, or general cleanup, then thrown away — or, in biology, a group of similar cells forming part of an organism.
from From the Old French 'tissu,' meaning a woven or rich fabric, the past participle of 'tistre,' 'to weave,' which traces back to Latin 'texere,' 'to weave' — the same loom that gave us 'textile' and 'text.' Originally 'tissue' meant fine woven cloth, then any interlaced web (a 'tissue of lies' keeps that thread alive); only later did it settle onto thin, gauzy paper and the woven-together cells of living bodies.
- origin
- first sold in 1924 as makeup remover
- sneeze speed
- catches air bursts moving up to 100 mph
- plies
- layered for softness, then instantly destroyed
- survival
- shreds the moment it touches water
- brand fame
- kleenex became the word, not the product
kleenex — brand that became synonymous with facial tissues, controlling ~40% of us market since 1924
scott paper — competitor tissue company founded 1879, known for paper towels and toilet paper
puffs — tissue brand owned by p&g, advertised as hypoallergenic with lotion since 1960s