the.com/user trust
the invisible currency you spend in milliseconds and take years to earn back.
means user trust is the belief that a product will do what it says, protect what it holds, and not screw you when no one's watching.
from rose from computer science and HCI research in the 1990s, once systems started asking people to hand over money and data to screens instead of humans.
trust vs verificationusers rarely audit code, they read signals instead
broken fastone bad update can erase years of goodwill overnight
silent metricrarely tracked directly, shows up as churn instead
for instance
facebook cambridge analytica — 2018 data scandal wiped billions off trust and stock
signal app — built entire brand on encryption nobody has to verify
target data breach — 2013 hack cost 40 million cards worth of confidence