the.com/watch
a tiny machine that sells you back the time it's quietly stealing
means to look at something attentively over a stretch of time, or the small timepiece you wear to track that time slipping by.
from From Old English 'wæccan,' to keep awake or stay alert — a sibling of 'wake.' For centuries a 'watch' was a vigil or a shift of guards staying alert through the night, and the night itself was divided into 'watches.' Only later, around the 16th century, did the name pass to the small spring-driven clock you could keep with you — likely because it, too, was always awake and ticking.
- swiss law
- "Swiss Made" requires 60% of value made there
- moon-rated
- Omega Speedmaster survived NASA's torture tests, went lunar
- power reserve
- Some mechanicals run 10+ days without a wind
- quartz crisis
- Cheap quartz nearly killed Swiss watchmaking in 1970s
- twelve hours
- Sundials forced us into a 12-hour day
apple watch — smartwatch released by apple in 2015, over 100 million units sold
rolex submariner — luxury dive watch first produced in 1953, iconic status symbol
omega speedmaster — chronograph worn on the moon during apollo 11 in 1969