the.com/adtech
the machinery that turns your scrolling into someone else's revenue line.
means the software and data infrastructure that buys, sells, targets, and measures digital advertising in real time.
from grew out of 1990s banner-ad networks, then exploded after 2007 when real-time bidding let ads be auctioned per pageview in milliseconds, turning ad space into a stock market.
speed of auctiona full ad auction runs in under 100 milliseconds
google's cutonce took roughly 30 percent of ad transaction value
cookie apocalypsechrome's cookie phase-out upended the entire targeting model
antitrust targetus doj sued google in 2023 over adtech monopoly
for instance
google ad manager — runs the largest real-time bidding exchange on earth
the trade desk — public demand-side platform, ipo'd 2016, no publisher of its own
criteo retargeting — the company that follows you around the internet after one click
meta ads manager — targets 3 billion-plus users via behavioral and interest data