the.com/before and after
the two photos that lie about everything that happened in between.
means a comparison format showing a state prior to and following some change, usually to prove the change worked.
from popularized by weight-loss ads, home renovation shows, and 19th-century patent medicine hucksters who realized nothing sells like a dramatic split image.
lighting trickbefore shots are dim, after shots are flattering
weight loss adsoften shot same day, different flexing
oldest usesnake oil salesmen used it in 1800s
skincare industryfilters do more work than the product