the.com/choices
the tax you pay for having options instead of a single miserable path.
means a choice is a moment where multiple futures collapse into one because you picked.
from from old english ceosan, to choose, tangled up with latin electio; both roots basically mean pulling one thing out of a pile and living with it.
paradox of choicemore options often lower satisfaction, not raise it
decision fatiguequality of choices drops as the day wears on
default effectmost people just keep whatever option is preselected