the.com/market analysis
the art of guessing why strangers buy things, dressed up in charts.
means a systematic study of a market's size, customers, competitors, and trends to inform business decisions.
from emerged from early 20th century industrial marketing and economics, formalized as businesses shifted from making what they could to making what would sell.
porter's five forces1979 framework still taught in every mba program
swot origininvented at stanford research institute in the 1960s
failure ratemost startups skip it, most failed ones needed it
for instance
nielsen ratings — tv industry priced ads off this since 1950
gartner magic quadrant — ranks tech vendors, quietly moves billions in b2b spend
new coke 1985 — coca cola misread taste tests, market rejected it in 79 days