the.com/overton
the window of what you're allowed to say in public without getting fired.
means the overton window is the range of political ideas considered acceptable in mainstream discourse at a given time.
from named after joseph overton, a policy researcher at the mackinac center in the 1990s, who noticed politicians don't lead public opinion, they surf it.
not his termcolleagues named it after he died, not overton himself.
window movesideas shift from unthinkable to policy over decades.
weaponized conceptactivists now push extremes to drag the middle.