the.com/pop up
a store, restaurant, or party that shows up like a rumor and vanishes like an alibi.
means a temporary retail or event space set up for a short run, designed to feel scarce and disappear on purpose.
from retail term from the 1990s-2000s, riffing on pop-up windows and pop-up books — something springing into existence unannounced.
1st exampleshalloween costume stores pioneered the model unknowingly
urgency tacticscarcity by design, not by accident
internet cousinshares dna with the pop-up ad, equally uninvited