the.com/premium
The art of charging more by promising you're worth it.
means A higher price or quality grade, signaling something superior, exclusive, or worth paying extra for.
from From Latin praemium, a reward or prize won — literally what you take first (prae- before, emere to buy), now what you pay first.
Insurance rootsOriginally the fee paid for a policy's protection.
Pricing trickHigher prices often raise perceived quality alone.
Gas gradeMost cars gain nothing from premium fuel.