the.com/rational choice

the theory that you're a tiny calculator with feelings, and the feelings are rounding errors.

means a model of behavior assuming people weigh costs and benefits and pick whatever maximizes their own payoff.

from formalized by economists like gary becker in the mid-20th century, who applied it far beyond markets to crime, marriage, and addiction, treating every decision as an optimization problem.

for instance

gary becker crime model1968 paper treating criminals as rational cost-benefit actors

prisoner's dilemmagame theory staple showing rational choices can wreck both players

expected utility theoryvon neumann and morgenstern's 1944 formal backbone of the model

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