the.com/saas
software you never own, forever renting a login instead of buying a copy.
means software delivered over the internet on subscription, hosted by someone else's servers, updated whether you like it or not.
from emerged in the early 2000s as internet bandwidth matured, pioneered by salesforce's 1999 pitch of 'no software' — companies realized renting beats installing.
salesforce sloganliterally marketed itself as no software
pricing modelper-seat, per-month, forever compounding
churn obsessionentire industry built to prevent you leaving
market sizeworth hundreds of billions annually now