the.com/street style
fashion week's real runway is the sidewalk outside the venue.
means a genre of fashion photography and personal dressing that treats real people's outfits, worn in real cities, as the trendsetting event.
from emerged from 1980s photographers like bill cunningham shooting ordinary new yorkers for the new york times, then exploded online in the 2000s when blogs like the sartorialist turned sidewalk photos into a global fashion currency, eventually eating the runway shows themselves.
bill cunninghamshot nyc strangers daily for 40 years
paywall inversionattendees now dress to be photographed outside, not inside
instagram effectturned unpaid pedestrians into influencer talent scouts
harajuku origin mythtokyo teens invented looks brands later copied
for instance
bill cunningham — new york times photographer, on the street 1978 to 2016
the sartorialist — scott schuman blog launched 2005, made street style global
fashion week sidewalks — paris and milan curbs outside shows, shot more than the runway