the.com/targeting
the art of knowing exactly which stranger to interrupt, and why.
means using data about people to decide who sees a specific message, ad, or offer.
from military term first, aiming weapons at coordinates, borrowed by admen once data made audiences as trackable as troop positions.
origin fieldartillery and radar, not marketing
modern fuelcookies, pixels, and purchase history
eu responsegdpr exists largely because of this
ironythe better it works, the creepier it feels