the.com/bounce rate
the percentage of people who took one look and noped out.
means the share of website visitors who leave after viewing just a single page, without clicking anything else.
from coined in web analytics jargon as the internet went from static pages to tracked user journeys, imagining a visitor literally bouncing off your homepage like a rubber ball off a wall.
industry average41 to 55 percent across most websites
not always bada blog post that fully answers a question can bounce high
google analyticsredefined it in ga4 to count engagement time instead
landing pagesppc ad pages often bounce above 70 percent
for instance
news homepages — often 60 to 70 percent since readers click one story and leave
ecommerce product pages — typically 20 to 45 percent when checkout flow is smooth
single-page portfolio sites — can hit 90 percent and still be a success