the.com/business model
the story of how you turn other people's money into more of your money, repeatedly.
means a description of how a company creates, delivers, and captures value — in short, how it actually makes money.
from the phrase existed quietly in economics for decades, but exploded with the dot-com era, when startups needed a slide explaining why giving things away for free would somehow make them rich.
pre-2000 usagerare, mostly in obscure academic papers
canvas inventionosterwalder's 2008 canvas made it a whiteboard staple
amazon's early onelose money on every book, gain the whole market
most common flawconfusing a product with a plan to profit