the.com/loyalty loop
the algorithm's version of a relationship: points instead of trust, streaks instead of memory.
means a repeating system of rewards designed to keep customers or users coming back rather than switching away.
from grew out of frequent-flyer programs in the 1980s, when airlines realized punishing switching costs beat winning genuine affection.
first moveramerican airlines aadvantage launched loyalty programs in 1981
real goalraise switching cost, not raise satisfaction
modern formapp streaks and gamified points now mimic habits