the.com/slow fashion
clothes designed to outlive the trend cycle, not just the season.
means a philosophy of buying fewer, better-made garments meant to last years instead of chasing weekly microtrends.
from coined around 2007 by design consultant Kate Fletcher, echoing the slow food movement's revolt against fast, disposable convenience.
fast fashion outputsome brands release 50+ collections yearly
average garment lifeworn just 7-10 times before discard
industry footprintfashion emits more carbon than aviation and shipping combined