the.com/discourse shifts
when the goalposts move and everyone pretends they were always there.
means a change in how a topic is framed or talked about publicly, often quietly redefining what counts as reasonable.
from rooted in discourse analysis, the academic study of how language shapes and is shaped by power; popularized online as people watched narratives visibly pivot in real time on social media.
foucault's ghosthe argued discourse itself produces truth, not just describes it
overton windowa cousin concept, tracking acceptable political speech ranges
speed todaya shift can now happen in a single viral news cycle